The “soothing” ray from a T.V. a computer , smart phone or virtual reality platform is “comforting” because it co-opts our nervous system and penetrates our consciousness with ease. If you ingest too much you don’t have to think anymore- you “give yourself to the ray!” In some ways it functions like an external hard drive with the ultimate goal shaping thoughts and desires and driving consumption habits. Most importantly, the “immersive” experience can be deadly and divorce us from reality like the Korean couple that let their child starve to death while they played a video game.